Optimist Youth Football

The Challenge: A dated logo and a need to tell the story of the evolution of a long-running Treasure Valley youth sports program in the face of negative reports about the long-term health risks of playing football.

The Solution: The Optimist Youth Football program turned to TSA for a strategic and creative plan. Our game plan included a combination of digital advertising, outdoor advertising, and both a website and logo revamp.

The target audience was Moms, edging out Dads as being the most influential decision-maker in youth sports sign-ups.

The message was the benefits of participation outweigh the uncertainty mothers felt about exposing their children to possible harm. In short, that Optimist football was not only beneficial and fun but also safe. 

Tackle Football Registrations

2017
2018
2019
2020
2021
2022 - 828

Flag / Flex Flag Registrations

2017
2018
2019
2020
2021
2022 - 455

“Hope you know how much we attribute a major reason for this growth to you and your team. You helped us realize what it would take to compete in today’s high-tech world and more importantly, helped us re-focus on being better each and every day. Thank you.”

(Show old logo and new logo, side by side.)
Caption: Move over, old-school big boy. New-school is here.
(Show outdoor board campaign.)
Caption: Memorable images and messaging, delivered lightning quick.
(Show digital ad.)
Caption: Drive interest and online sign up.
(Show digital flyer.)
Caption: School fliers reaching directly to Moms (and Dads) spelled out the details and the sell.